Program managers are looking to the future and how best to serve business -- and society -- in a more responsible way.
Global trends in corporate responsibility now include sustainable energy, combining improvements in efficient use of energy and renewable energy sources.
Enterprises that join this trend will likely prosper. Program managers are responsible for aligning an enterprise's business with its long-term strategy, and for sensing emerging trends that need to be embraced.
"Green" technologies, for example, are one such trend program managers should recognize and plan projects and programs around.
Organizations like Nike, Taiwan Telecom, Delta and Corning have recently built "green" factories, for example, using such technologies. If program managers don't follow worldwide trends like this, it will affect the organization's long-term ability to compete and prosper.
In this way, program managers echo the role of the program management office (PMO).
The PMO and the program manager are the main force for business strategy alignment. They adjust the resource allocation and business priorities within projects and programs by launching projects they believe fit the organization's business strategy, and stopping those that don't.
The best that we have to offer in our profession is to be forward-looking and socially responsible. What are you doing to be socially responsible?