Don't try to be like Warren Buffett if you're more Sir Richard
Branson, said best-selling author Marcus Buckingham in a
thought-provoking keynote address at the PMI® Global Congress 2012 --
Project professionals in
leadership positions must let their personal strengths shape their
unique style of management. For example, Sir Branson, head of British
conglomerate Virgin, is a public figure, championing his brand. Warren
Buffett, head of U.S. financial firm Berkshire Hathaway, is more of a
techniques are not transferable to another," says Mr. Buckingham. "What
looks authentic with one leader looks foolish with another. People
follow your authenticity. Only try techniques that fit you."
He identified nine types of leaders:
1. Advisers are invigorated by the challenge of solving others' problems.
2. Connectors align the most-qualified team members with the appropriate problem.
3. Creators ask, "What do I understand about the challenge ahead?"
4. Equalizers are driven by commitments and ask, "What is the right thing to do?"
5. Influencers inspire team members to action.
6. Pioneers boldly explore uncharted territory and look for ways to do things differently.
7. Providers are concerned with team members' well-being first and foremost.
8. Stimulators raise the team's energy level.
9. Teachers are in a constant state of development, always looking to learn.
today's world, nearly everything is customized to the individual. For
proof, Mr. Buckingham pointed to social media juggernaut Facebook. At
every login, its more than 1 billion users magically receive ads fit for
Leadership development is just as unique.
So, what kind of leader are you?