When creating process improvement initiatives, look at it as an opportunity to motivate your team members. Morale is likely low and improvements should be made. Hand-hold your team members during the process. Instead of sitting in front of them like an interviewer would, sit next to them -- be a peer. This will help them see that you're making things better, not making their lives messier.
For example, I'm currently spearheading a process improvement initiative where the objective is to improve the current project management techniques for project implementation. Before I even started this project, I was told that I'd face some adversity. But I have a plan.
I want to make the initiative as painless as possible, so I plan to turn the investigative process into a learning process -- both for my team members and myself. I will take on a student's point of view, rather than as the instructor, because I'm learning, too.
I'll also try to be more open. I want my team to share their plights and success stories with me. I'd like to construct a scenario in which my team members learn new things from their experiences, seeing the areas that can be improved or approached differently for themselves.
It is a common saying: Things will get worse before they get better. Managing team members during process improvement period is like that. They will dislike you before they like you. Adversity is to be expected, but as the saying goes, impossible odds make achievements more satisfying.
What do you think a project manager should do to garner cooperation from team members during a process improvement initiative? How do you turn process improvement initiatives into a learning process? How do you manage team member resistance to change or idea makeovers?