Project managers must understand the goal of the project, the objectives to support that goal and the deliverables needed to fulfil those objectives.
Goals describe a project's overarching purpose. They tend to be wide-reaching and related to senior management and client expectations. A project's success depends on achieving its goals.
Objectives fall into two broad categories:
• Objectives achieved by undertaking the project work in an appropriate way, such as addressing safety, sustainability, work force development and stakeholder management.
• Objectives achieved as a consequence of completing the work of the project -- successfully creating the deliverables transferred to the customer to meet the requirements defined in the project's scope statement, for example.
Objectives are the direct responsibility of the project manager, and he or she should be assigned the authority, responsibility and resources to achieve them.
Deliverables are the final product from either the project management processes or the performing organization. A successful delivery hinges on achieving the specified requirements of time, cost and scope while satisfying the key stakeholder's requirements.
There's more to project management than just deliverables. Focusing on them exclusively to the detriment of the project's objectives and the organization's goals is counterproductive. Project managers must understand how their deliverables will contribute to overall goals of the organization.